Last week marked the successful conclusion of Prowinter Bolzano, a key event for the world of winter and outdoor sports. This B2B event, held annually, brings together companies, professionals, and enthusiasts to showcase the latest innovations in equipment, apparel, and mountain technologies.
FESSURA participated for the first time, solidifying its presence in the industry thanks to an enthusiastic response from both the audience and industry professionals.
Our participation at Prowinter follows the debut at ISPO Munich, another international trade fair celebrating excellence in the sports world. These two events have been essential in strengthening FESSURA’s position as a leading brand in the Fashion-Sport segment, combining high performance with a modern, trendy aesthetic.
The Marche and the Sibillini Mountains: Inspiration for the New Trail Running Line
The power of nature and the untouched beauty of the Sibillini Mountains inspired the new FESSURA trail running shoe line. These shoes are not only a tribute to the Marche region, but also a statement of intent: to bring high-quality products to the market, designed for the most demanding athletes.
Among the models already available are:
- “VTR” Monte Vettore, and
- “SBL” Monte Sibilla,
both designed to ensure optimal performance in the mountains, on technical trails, and in extreme conditions.
But the innovation doesn’t stop here: soon, the Ultra Trail “GSR” Great Sibillini Ring model will be launched, destined to become one of the most sought-after and high-performing racing shoes in the international trail running scene.
The FESSURA TRAIL TEAM: Global Talent and Passion
To strengthen its presence in the performance sports world, in January 2025, the FESSURA TRAIL TEAM was inaugurated, a team made up of the best athletes from the Marche region.
This team represents not only the brand but also the excellence of the region, competing in prestigious races such as:
- UTMB Chianti,
- LUT Cortina, and
- UTMB Mont Blanc.
Through this project, FESSURA establishes itself as a credible player in the sports segment, proving that technological innovation and Italian design can compete at the highest levels.
A Co-Marketing Project to Promote the Marche Region
Let's Marche. FESSURA goes beyond creating shoes: its goal is to enhance the Marche region on a global scale. Through a co-marketing project in collaboration with the Marche Region, the brand aims to promote local beauty and excellence, demonstrating how sports can be a driver of economic and tourism growth.
The most ambitious dream? To organize an international ultra trail event, the “Fessura GSR” Great Sibillini Ring, attracting top athletes from all over the world and turning the Marche region into a reference point for trail running enthusiasts.
Innovation and Territory: FESSURA’s Vision
With a clear vision and a well-defined strategic plan, FESSURA is building a global community of athletes, enthusiasts, and nature lovers. Every product, event, and initiative tells a story of innovation, tradition, and connection to the land, Let's Marche.
