Milan. A city of vibrant energy, an open-air catwalk, and the epicenter of fashion innovation. And right here, between Corso Como and Piazza Gae Aulenti, FESSURA is writing the next chapter of its story. The Italian brand, set on revolutionizing activewear, is opening its first flagship store on Via Capelli—a prime location with over 12 million annual visitors. To accelerate its global expansion in the high-performance and sustainable sneaker market, the company is launching an equity crowdfunding campaign on Mamacrowd, inviting those who want to be part of this revolution.
A NEW ERA FOR SNEAKERS: DESIGN, PERFORMANCE, INNOVATION
At the heart of FESSURA lies a story of family, innovation, and entrepreneurial courage. Brothers Andrea, Giorgio, and Marco Vecchiola have transformed their footwear heritage into a brand that redefines the sneaker concept. The result? International collaborations with big names like PEPSI and renowned designer Karim Rashid, proving that the line between sportswear and fashion is becoming increasingly fluid.
The Italian brand has also developed cutting-edge technologies, such as Slot Technology®, a variable-step groove system that enhances responsiveness and shock absorption. This innovation has evolved into Slot Technology C+®, integrating carbon fiber for an unprecedented performance boost—perfect for those who demand the best from every step.
THE MILAN FLAGSHIP STORE: MORE THAN A SHOP, AN EXPERIENCE
Opening a flagship store in one of Milan’s busiest districts is not just a strategic move—it’s a bold statement. Forget the traditional retail concept. The new FESSURA flagship store is an experience hub, a meeting point for sneaker lovers, trendsetters, and visionary investors. Visitors don’t just come here to shop; they immerse themselves in the brand’s world, previewing new technologies and joining exclusive events.
The goal? To build a community, a space where sneaker culture meets innovation.
A BUSINESS MODEL BUILT FOR SPEED: WHY INVEST IN FESSURA
FESSURA is a fast-growing, innovative SME with numbers that speak for themselves: its revenue has tripled in the last three years, with exponential growth in international markets. The brand has also attracted major investors, including Alicrowd I and II by Azimut Libera Impresa, recognizing FESSURA’s huge potential.
Now, through its equity crowdfunding campaign on Mamacrowd, FESSURA is inviting new investors to join this journey—betting on a brand that blends heritage, technology, and a clear vision: to become Italy’s first true Fashion-Sport brand. This booming segment meets the growing demand for versatile sneakers, merging the best of the fashion and activewear worlds.
"The opening of our flagship store in Milan is a crucial step in FESSURA’s growth. Through this campaign, we want to engage those who share our vision and invest in the brand’s future," says Andrea Vecchiola, Co-founder and General Manager of FESSURA.
